JOHANNESBURG - Social media: It's where we live, laugh and cry.
But are your posts a passport to popularity or a gateway to danger?
In an age where going viral could lead to prosperity, your face could become famous without your permission.
South Africa's most infamous X account, Chris Excel, is trending for all the wrong reasons.
A woman has spoken out: Her image, used without consent, has gone from profile pic to personal nightmare.
She says her virtual image has become a very real nightmare.
So when does a meme become mean?
When do retweets become reputational ruin?
We log into the digital darkness and find out what repercussions there are for trolls who take advantage of the innocent.
Social media expert Tonya Khoury and legal expert Ulrich Roux have more on this.