SPONSORED - “Literacy is a fundamental human right that can help improve livelihoods and reduce poverty. It is an important skill that can help people access jobs and resources and improve their health and wellbeing,” says Nakedi Pilane, AVBOB Business Development Director.
For the fourth year running, the AVBOB Road To Literacy campaign is back and bigger, reaffirming our long-standing dedication to education in South Africa. In partnership with Oxford University Press Southern Africa, AVBOB is putting books into the hands of the children who need them most.
This important initiative provides underserved primary schools and educational non-profit organisations (NPO) with a fully stocked trolley library, opening doors to knowledge, imagination and hopeful futures.
You can join AVBOB in making a difference by nominating a primary school or educational NPO in urgent need of books.
How to nominate
- Visit the official nomination page for the 2025 AVBOB Road To Literacy campaign: www.roadtoliteracy.co.za
- Fill out the form, providing details about the primary school or NPO
- Answer key motivation questions (see tips below!)
- Submit your nomination before the deadline of 31 March 2025 and spread the word
Tips for writing a winning nomination
- Reasons for your choice: Explain why your nominee deserves the library. Provide details about their commitment to education despite challenges and limited resources.
- Resource challenges: Describe their struggle to find books. Are there too few books? Are they old or damaged? Perhaps learners have to share books, or maybe books are torn or outdated, and teachers must buy materials themselves.
- How a library would help: Explain how 500 new books will change things for your nominee. Will it improve reading skills, boost reading confidence and a love for learning, or support teachers? List the ways a donated library would have a positive impact.
- Community involvement: How does the school or NPO work with parents, volunteers or local groups? In this section, mention any outreaches, partnerships or local programmes with which your candidate is involved.
- Reading initiatives: Do they have reading clubs, creative programmes, or special activities to encourage reading? This could include storytelling sessions, buddy reading, or competitions that make literacy fun.
- Other details: This is your chance to share a final story or reason why your nominee school or organisation deserves this library – highlight a special effort, inspiring teacher, or how this library would fulfil a long-time dream.
Some final tips
- Be real! Tell their story and what a library would mean to them
- Keep it clear and concise and be sure to check your spelling and grammar before submitting
Books help children learn, dream, and pursue the futures they want. A trolley library gives learners the tools needed to improve literacy skills and build a love of learning while strengthening their communities. You can support this campaign by submitting your 2025 AVBOB Road To Literacy nomination today: www.avbob.co.za/roadtoliteracy