DStv Channel 403 Friday, 11 October 2024

Read a book, share your views on BookTok

JOHANNESBURG - We've all heard of TikTok. It's fun to watch when you're bored.

Now there's BookTok, a growing platform where you can discover and share book reviews.

BookTok is so popular -- with more than 84 billion views to date -- that it's having an incredible impact on book sales worldwide.

The annual Frankfurt fair, the world's biggest publishing event, has made TikTok a partner for the first time.

The BookTok phenomenon is driven by the fact that TikTok is a visual platform, allowing people to show how they feel about a particular book.

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