Concern over stubborn loyalty to non-African brands

JOHANNESBURG - Today is Africa day and 64 percent of Africans have confidence in the continent.

It dominates the top 50 most admired countries in the world.

       READ: Meditating for peace in Africa

But, only 14 percent admire African brands, with most blindly loyal to non-African brands.

This is the findings of the 14th annual Brand Africa 100.

eNCA's Masego Rahlaga spoke to Thebe Ikalafeng, Brand Africa founder.