JOHANNESBURG - SA Tourism has launched a global brand campaign to attract visitors to the country.
"South Africa Awaits - Come Find Your Joy" is a celebration of the country’s energy, culture and experiences.
WATCH | SA's tourism drive | South Africa woos indian visitors
In advance of the Africa Travel Indaba, which will be held at the Durban International Convention Centre from May 13 to 15, the agency encourages travelers to regain their sense of wonder.
Over 500 exhibitors from 19 African countries will be on show, with over 650 buyer applications received.
SA Tourism chief marketing officer, Thembi Sehloho spoke to eNCA.