JOHANNESBURG - Jeans are a part of the fabric of South African culture, whether it's skinny, relaxed, whitewashed or ripped.
First hammered out a workwear, the durable denim has sewn up a spot as essential everyday wear.
Eighty20 and MoyaApp has buttoned down just how deep the country's love for denim really runs, and it seems whether it's a pair of Levis, Diesel, or True Religion we love our jeans.
Andrew Fulton from Eighty20 zips in now to pop the rivets of their study.