World IP Day | Rise of AI-generated content threatening creators

UMLAZI, KZN - World Intellectual Property has highlighted the need to protect our country's creatives.

With the rise of AI-generated content, concerns over digital piracy and unpaid royalties are growing.

Doctor Mandla Hlongwane, the Deputy Director for Intellectual Property and Commercialisation at the Mangosuthu University of Technology unpacked this with eNCA.

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