Nespresso is investing CHF 10M over the next five years to revive the coffee industries in selected countries with the aim of encouraging rural economic development. The Reviving Origins programme is part of Nespresso’s overall commitment to invest CHF 500M from 2014 - 2020 in its overall sustainability initiatives.
Nespresso first discovered the potential of reviving a forgotten coffee when it ventured to South Sudan in 2011. The limited-edition Suluja ti SOUTH SUDAN became the country’s second export after oil and helped to diversify the economic base of the world’s youngest nation.
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