Online safety | Navigating a cookie-less future in digital marketing

JOHANNESBURG - Brands and digital marketers have been able to track consumers online habits and preferences, using so-called cookies.

This would then be used to tailor ads that target specific users as they browse the internet. But there seems to be a move towards cookie-less internet browsing.

So what will this mean for marketers?

Dan Levy, co-founder and co-CEO of Flow discussed this with eNCA.