Local is lekker | Jet Set Couture taking South Africa to new heights

CAPE TOWN - Unwary travelers are in for a huge local surprise during the month of love—a fashion show in the sky.

READ: Cost of living crisis | Improved local growth anticipated

Proudly SA's Happy Makhumalo Ngidi said, "we created a beautiful intimate environment, where they could showcase their clothing where people can relate and engage with it as opposed to your typical ramp and there’s nothing wrong with the ramp but this was different, very unexpected and we are doing for one reason, our call to action is: Show your love for your country on Valentines day and beyond Valentines Day.”

The goal of this unique interpretation is to inspire South Africans to consider local when choosing gifts.

Fashion designers taking part say this opens up a whole new market.

It wasn't just fashion on show, other local industries were also elevated.

On touchdown, the adventure got even more intriguing, as the journey went to the small town of Atlantis.

The electrical appliance in your house may have started life here.

Factory technician Auyreon Lewis said, "the surrounding areas mostly, like Atlantis and all these surrounding areas have employees that work here, a lot of change has happened since Hisense started in Atlantis."

"After work and in the morning the streets are full, everyone with uniform on because when Hisense has a year end, it's empty in the streets so you can see the total that Hisense has employed In the surrounding areas”

Workers are also grateful for the skills acquired.

Some participants have been inspired to improve their businesses with fresh ideas.

Every industry plays a vital role in strengthening the South African economy.