JOHANNESBURG - It's the age of the influencer. And as they say, content is king.
Now those that create the content wield increasing influence.
Read | YouTube offers thousands of free TV episodes -- with ads
YouTube is on a mission to elevate African voices.
Fifteen South Africans have been chosen to be part of the #YouTubeBlack Voices creators and artist cohorts.
YouTube lead for South Africa, Zeph Masote, says they hope to provide black creators, artists, songwriters, and producers the resources they need to succeed.